Lilla Rogers' Class Week 2

For week 2, the market focus was home decor and our assignment was to design a couple plates that could be used as a collection. I drew lots of pods and "non-traditional" florals, mostly with a brush pen, for the first couple days.

pod flower sketch

pod flower sketch

pod flower sketch lilla rogers class

Then, for my final plates, decided to work in "my style"-- pencil drawings, layered in Photoshop, with pops of colors. I don't usually work in this market, so it felt fresh and new to me.

I started out with this:

floral plate lilla rogers

That turned into:lilla rogers pod plate

Some details:Screen Shot 2013-06-24 at 1.55.35 PM

Screen Shot 2013-06-24 at 1.55.18 PM

Screen Shot 2013-06-24 at 1.55.03 PM

I liked where it was going, but the colors were tripping me up, so I moved on (without finishing it) to what became the design I submitted:

lilla rogers Make Art That Sells Class Plate


It didn't end up getting chosen for review, but I'm really pleased with how it turned out. The two plates don't quite work together as one collection. But I think if I adjust the colors in the first one, and uh, actually finish the design, they could work together nicely. I'd like to make one more coordinating piece as well.

detail home decor plate

detail succulents pods home decor

The biggest thing that stuck with me in Lilla's overall critique of this project last week, was making sure that your design comes across small.  Nine times out of ten, the buyer/client will be initially looking at your image in a tiny format-- a thumbnail on your site, or a shop online, a catalog etc. The basic composition has to be be visually interesting and graphic enough to grab them.-- To make them want to see the big version, with all the details.

This sounds obvious to me now, but it caused a huge shift in me. And as much as I love this design, it really isn't all that powerful as a small image. (She suggested we "test" it as 1 inch x 1 inch --the size of a promo button:)

lilla rogers Make Art That Sells Class Plate

Ironically, the design I started with, has a bit more punch as a small image, due to the large shapes/graphic background. It would have had even more if I had finished it and added in the pink color:

lilla rogers pod plateAnyways, it's something I've been trying to keep in mind ever since.

Children's Books, Week 3 next!