I'm finishing up getting some packaging already for a new{ish} project. I've been working hard on coming up with something that is sourced from local materials, biodegradable or recycled, is easy for me to work with, is cost effective, can function for both online as well as in brick and mortar stores, and of course looks really great and describes the item well AND appeals to potential customers.
Phew. Its a lot to think about. And to balance.
But what should I find today but an article on all this over at Mint! Ellie interviews 3 different business owners about their packaging. "All three take packaging seriously, putting extra effort into making the outside look as pretty as the inside." Thanks for another wonderful and timely article! Go check it out.
ps. the package above held the invitation for my friend's wedding this past April.